Turkey is a dynamic country with a young population, and currently one of the best performing emerging economies in the world. This situation may seem to create opportunities for designers. However these opportunities exist in a complex environment. While Turkey has a large domestic market, the purchasing power of its domestic consumers is relatively low. As a result of this low purchasing power, there is limited motivation for Turkish designers, or for the Turkish industry for product innovation targeted at the domestic market. On the other hand, those sectors of the Turkish industry that managed to take part in global value chains either as subsidiaries of foreign companies such as automotive companies (Ford, Fiat, Renault), or as independent actors, such as Arçelik (white goods), VitrA (sanitary ware) and Şişecam-Paşabahçe (the glassware company Paşabahçe supplies products to Blokker and Ikea) have become very active in new product development and gained global competitiveness.
Following the compliance of the country’s legal structure on Intellectual Property Rights (IPR) with EU IPR legislation in 1995, which resulted in a better protection of innovative and design products, the Turkish industry has gained a new impetus to upgrade its capabilities and increase its investment in new product development efforts. Turkish companies’ eagerness to establish links with potential buyers in the advanced countries and the manufacturing capacity of the country may provide opportunities of collaboration for both the Turkish and Dutch parties.