The city had a population of 179,425 in 2009. Even though the city has still a quiet country market town feel to it, Aydın has developed beyond its traditional role as Turkey’s hub for agricultural products, and its diversified economy is increasingly based on services. The opening in 1992 of Adnan Menderes University, was an important factor in this development. The people are traditional and family-oriented, so there is little night life, or cultural amenities for young people, although the university may change this over time. 3 % of all Dutch companies in Turkey are based in Aydın.
- Near Aydin is Nysa Antique City where the Sultanhisar International NYSA Culture and Art Festival is held between 29 April - 3 May.
- In Karacasu near Aydın the Afrodisias Culture and Arts festival is held each May.